5 Reasons Why Email Marketing Has Its Disadvantages

Even though email marketing does get results, it does have its disadvantages. As a result, many people are wasting their time sending out emails and not getting the results they want. Below we’ll look at the 5 most common issues that business owners face with email marketing and how you can overcome them.

1. You Have No Email List

Clearly, you cannot start email marketing if you don’t have anyone on your email list. Therefore, your main priory is to start building a list of people who have given you their permission to email them. To achieve this, you have to provide something of value in return for their email. This could be a free report, video, tutorial or newsletter that is relevant to your industry.

2. Your Emails Are Not Getting Opened.

If nobody is opening your emails, you need to take action. Open and click rates vary greatly from industry to industry and campaign to campaign but most of your subscribers will base their decision to open your email primarily on what is written in your subject line. It’s like an advert headline and if it does not attract the attention and interest of the reader, it will be ignored. Test different subject lines and see what works best.

3. You Can Get Reported As Spam.

Legitimate and effective email marketing is based upon people giving you their permission to send emails to them. This will avoid you from becoming labelled as a spammer. Do not send emails about your products or services unless somebody has asked for information from you. If somebody on your list decides that they no longer want to receive your emails, make it easy for them to unsubscribe. If they don’t want to receive your emails anymore, it is very unlikely that they will ever become a customer anyway.

4. People Get Too Many Emails.

People buy from people, companies and brands they like and respect. Provide useful information that is of benefit to your audience and they will start to look forward to reading your emails. Inject your personality into your messages and build a relationship with your subscribers so they see you as a real person, not just a hard sell salesperson. If you would not send one of your business emails to somebody that you know personally, don’t send it to the people on your list.

5. You Cannot Do It Manually.

As your email database grows it becomes impossible manage your email marketing without any software. As you list grows in to the hundreds and then the thousands of subscribers, you would have to spend all your time trying to manage enquires, remove people from your list who want to unsubscribe, send out messages to new subscribers as soon as they join your list and segment your list so that the right person receives the right email. That is why investing in reliable email marketing software is one of the best decisions you can make.

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5 Ways To Determine If Your Online Home Business Is Any Good

How do you know if your online home business is any good? An online business is a great way to make a supplementary income but if you’re doing it wrong it will cost you more than you make. The internet provides many opportunities for entrepreneurs, but if you want to generate an online income from home, it does involve more than putting a website up onto the internet, having a few random products for sale and hoping that somebody will buy them.

1. You’re Generating Traffic.

You can’t make an online income from home if you don’t have any traffic coming to your website. Your online traffic is comprised of the people who visit your website. If no one goes to your website, no one will buy from you and you won’t be able to earn online an income from home. To generate traffic you can use free traffic or paid traffic strategies.

2. Are You Building A List?

This is the list of email addresses of potential and actual customers who have given you their permission to send them emails about your products and services. Your list is built as result of the traffic that you send to your lead capture pages that may be connected to or separate from your website.

3. You’re Offering Something Of Value For Free.

When someone goes to your website, to get their email address you have to provide them something of value in return. This could be a free report, a video tutorial or a newsletter. Don’t forget that what you give away for free is an indicator of the value offered by your online business. If you give away something that is useless, it will reflect back on what prospective customers think about your business overall.

4. You’re Selling The Right Products To The Right People.

There is an old but true saying that says he who tries to sell to everyone, sells to no-one. You have to clearly know who your target customer is and what products or services you can provide that solve a problem for them or make their lives easier.

5. Are You Willing To Learn?

It is surprising how many people dive in head first to the online business world without any direction or idea if they are doing anything right. To succeed online, you need to learn from those who have gone before you and who can help you to avoid the pitfalls so that you make money online and not lose money online.

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10 Reasons Why People Don’t Visit Your Web Site

1. You don't offer free original content. It's important
to give your visitors information they can't find any-
where else. If you're the only source for a certain type
of information, people will flock to your web site.

2. You don't offer free software. Most people like
to find good deals on software for their computers. If
the software is free, that is even better.

3. You don't offer a free contest or sweepstakes. It's
a fact, people like to win things. If you can fulfill that
need, people will stop by to visit.

4. You don't offer a free directory. Create a directory
of web sites on a particular topic that is related to your
target audience. People will visit because they will find
what they're looking for, all in one place.

5. You don't offer a free e-zine. Most people love to
get free information that they're interested in emailed
to them on a regular basis. This saves them time and
money.

6. You don't offer a free community. People like to
have a place were they can have discussions with
others on a particular subject. You could add a chat
room or message board to your web site.

7. You don't offer a free affiliate program. One of
people's basic needs to survive is money. When you
offer them a free opportunity to make money they'll
line up to visit your web site.

8. You don't offer a free online utility. When you offer
a utility that can solve a problem, people will visit your
web site. The utility could be a free autoresponder,
e-mail account, search engine submission, etc.

9. You don't offer free current information. Supply
news stories related to your web site. People want
up-to-date news on the topics they are interested in.
They will also be interested in visiting your web site.

10. You don't offer free samples of your product
or service. Have you ever been to a store and you
jumped at the chance to get a free sample of food?
This same concept will also attract people to visit
your web site.


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The 7 Principles For Free Website Traffic

Every online business owner wants to get more website traffic free. Traffic is the lifeblood of all online businesses and if you have no traffic, it means you have no customers and that means you have no business. Without a doubt, it is vital that you have a consistent flow of website traffic if your online business is to succeed. Let’s take a look at 7 basic fundamentals about free website traffic and search engine rankings.

1. Produce Quality Content.

If your website does not provide any value, the search engines will ignore it. The search engines will deliver free traffic to your website if it provides more valuable content, products or services than your competitors’ websites.

2. Write A Blog.

An interesting blog that contains useful information will maintain and improve website traffic due to the fact that readers will keep returning to the blog to read the latest updates. If the blog is good, your readers will also recommend it to others within your target audience.

3. Know Your Keywords.

Know what keywords your audience use on search engines and place the primary and secondary keywords within the first and last 25 words in your page content. You should aim for about 500 words per page with between 4 and 8 keywords on it. The number of keywords on the page is called keyword density. Remember that you have to write so that it can be read by people, not just by search engines.

4. Use Social Media.

Websites such as Facebook, Twitter, LinkedIn and Google+ can open your business to a whole new audience. If you produce high quality content that is related to your business, service, or product and people share it on social media, you can potentially get free website traffic from thousands of people.

5. Article Marketing.

Article marketing is still an effective strategy to get free website traffic, but you can’t just bash out few hundred words with a link to your website and expect it to bring in a flood of traffic. Effective article marketing is about creating content that demonstrates your expertise and contains valuable and relevant information that makes the reader want to visit your website to discover more.

6. Video Marketing.

Another very powerful and effective way to increase free website traffic is video marketing. YouTube is the second largest search engine and with the easy to use technology available on tablet computers and mobile phones you can make a video and get it online easily and quickly.

7. Post New Content Regularly.

Websites that regularly publish new information typically get more website traffic free than those which don’t. Ensure that you update your website with new blog posts, content articles, opinions, and audience interactions. This online activity will improve your website rankings and create more awareness of your products and services.

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5 Issues You Are Sure To Face With A New Web Hosting Account

Every web host invests some amount of resources in providing customer support. Although most support is routine and predictable, web hosts put systems into place to avoid any type of inconvenience to the customer, so that there is no need for providing support. Most support issues occur when the account has just been created or has been transferred over from another provider. This article lists the most likely support issues a client will face in his first few days of taking a new hosting account or transferring his hosting account into a new service.

Email configuration

Setting up email for a new web hosting account, amounts to about 60% of the support that web hosts have to provide to new customers. Email configuration, although pretty consistent across hosts is a major cause for concern for a web hosting client atleast in the initial days of having the account. Most web hosting providers provide detailed instructions and support material with the welcome email which goes out to customers. Despite this, email configuration remains one of the most common causes of support tickets in the first few days of buying a hosting package. Clients can overcome this by carefully looking at the welcome emails or support forums and documentation. Web Hosts can avoid such support by clearly mentioning the email configuration in their welcome mail or automatically sending it to the client.

Passwords

Web hosting clients need to remember several passwords for several different options. This can be quite a task and can cause undue frustration. The web hosting client must keep a record of all his passwords, including email passwords, web hosting control panel, domain control panel, billing area, SQL databases and FTP accounts. Some passwords maybe common, but most passwords can be retrieved or reset through the billing control panel. In some cases only one master password is used to access all these services, however this can be quite dangerous if the password falls into the hands of the wrong persons.

Domain DNS

When you have just transferred your domain name or have bought your domain name from some place other than your web host, you may run into issues with pointing your domain name to your web host’s servers. To ensure that your website does not have downtime, you need to ensure that the DNS settings are properly changed over to the new configuration. This would mean either altering the Name Server or NS records or modifying the A records. Name Servers take upto 48 hours to migrate globally and this may affect the visibility of your website if not done properly. A records usually change in about 10 minutes. Each web host requires different setting to be put in, specific to the services that they offer. It;s best to take support of your web host and ask them to clarify any doubts that you may have before you start making changes to the DNS of your Domain Name.

Login URLs

Like passwords, a web hosting client needs to remember a list of different URL’s which will help him to login to different places. The control panel URL, billing area URL, Mailing List manager, Webmail URL, Support Forums URL, Documentation URL, Contact URL are some of the links that you need to remember or record, to make things easier.

Billing

Till the first billing cycle is over, most clients get confused or muddle up the account billing. This happens especially when changing hosts. Clients follow the old hosts billing cycle until they receive warning emails and account suspension emails from the new host. Some clients continue to use their old calendar reminders to make payments, thereby throwing things out of gear. Till about 1 year of having the account, billing issues like forgotten payments, delayed payments, account suspension occur, which can be simply avoided by following the reminders from the web hosting company and making payments on time.

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How To Use Twitter To Boost Your Online Home Business

Twitter might be short on content but it can make a big impact on your online home business. Twitter is one of the top 10 most visited internet sites, with over 284 million monthly active users sending more than 500 million Tweets per day.

Why Use Twitter For Your Online Home Business?

Twitter is an online social networking website and microblogging service that allows users to post and read text-based messages of up to 140 characters, known as ‘Tweets’. A Tweet is an expression of a moment or idea. It can contain text, photos, and videos.

Although Twitter only gives you 140 characters to work with, that’s plenty of room to post a concise sentence and include a link to your online home business. You can build you list by Tweeting a link to your squeeze page with a note about the free report that you are giving away or to your latest blog post that also includes your opt-in form.

To get started building a subscriber base on Twitter, set up an account with an image, ideally your photo. Don’t stick with the default egg graphic. You can also create a layout for your background design that includes your online home business website address and insert a direct hyperlink in your bio section.

Getting Started On Twitter.

You can start following people in your niche when you’re all set up. Follow a mixture of potential customers for your online home business and your competition as you want to interact with both. Generally, when you follow someone, they will follow you back.

When you start sending Tweets, look for hashtags that you can use in your niche. People use the hashtag symbol at the front of a relevant keyword or phrase in their Tweet so that they can show up in a Twitter search. When you click on a hashtagged word it shows you all other Tweets marked with that keyword. Don’t over use hashtag. Nobody likes to see a Tweet filled with a few words and loads of hashtags.

Build Relationships.

Don’t use Twitter for your online home business as a medium just to send out product offers. Engage in conversations with your audience by offering advice, motivation and your experiences. If people like your Tweets, they’ll click on your name to learn more about you. When they see what your online home based business is all about, that’s when they’ll sign up for your list to get your free report.

Twitter is a great viral hot spot for your online home business. Your followers can easily send out your Tweets to their followers by Retweeting what you’ve posted. You can also give people rewards for sharing your info on Twitter. You can use a system like paywithatweet.com to enable people to download a report of yours in exchange for Tweeting it!

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How To Get Your Story to Show Up in Google News

Before we talk about how to get your business story into Google news, we ought to talk about why. It is obvious, of course, that you want your business story in the news.

But why Google news in particular?

Well, first, if your business has been attempting to increase its exposure in organic Google web search or even Google shopping, a few more simple steps can get increase how much publicity you’ll receive, in an area where your competitors can’t easily follow you.

Since you’re already creating written articles, you might as well get more than one benefit from them. You can create once, and profit in several ways.

Google News is a reliable, repeatable source of visitors, and they will usually arrive faster, while you wait for things like Google organic search results to kick in.

Second, reading news is one of the leading reasons why people log on to the internet each day. 85% of Americans over the age of 18 use the web, according to Pew Internet Research. 78% of those web users have arrived here to read news.

We used to read the newspaper. Now we scan news websites, headlines we find on Twitter or Facebook, and subscribe via email to industry news.

Since the main reason the majority of people come online for is to use search engines like Google, you may be tempted to simply target Google organic search and be done with it.

However, consider this: if you can find places to get more customer eyes on your message – usually much faster than your desired keyword ranking – wouldn’t the extra sales and leads be worth your while?

How Does Your Business Story End Up in Google News Results?

There are three great methods. The first method, is by having a press release accepted to one of the 50,000 publishers sharing the 6 billion monthly clicks which Google News reserves exclusively for them. (That doesn’t include additional organic search traffic.)

For a small fee, there are many press release distribution services that will do this for you, for anywhere from $25 to $200 each time. You can also often find smaller publications that accept free or low cost press releases.

If you wanted to do this every day, it could add up to quite a bit of money. However, this isn’t a bad technique to test the market with and repeat, say, once a week.

There’s an easier, faster way.

My favorite way to get published in Google news is having my article accepted by a publication that is already in Google News. They are commonly referred to as Google news publishers.

You don’t have to be a marketing genius to understand the benefits of being published in a prominent publication with a byline that points back to your site, versus the amount of money you’d have to spend in advertising to get that same level of exposure.

It’s a little more difficult to get into Google News this way because you may need to be approved by an editorial staff in order to be published. Those publications may ask for exclusive first-time rights to your article or original content. If you’re not a writer, or aren’t employing someone full time to write original content, that can be a hurdle.

Acceptance is also not guaranteed. You can see this as an disadvantage, or embrace the fact that it will make it harder for competitors to mimic your marketing and steal your thunder.

You might be thinking “but who wants to read a story about my timeshare company or pet furniture manufacturer.”

And you’d be right – they don’t. It’s critical for this method for you to find out what the people you want to end up at your site want to read, and write for them in the area that is related to your product or service.

This can work for any industry- Google News publisher sites focus on everything from business travel to pet health. And if your niche is so small that you can’t quite nail it, there are many publications that are publishing about your local area. To overcome this, you’d simply localize your story – remember, these articles can still come up in web or news searches with your keyword.

Failing that, there’s a third method.

It can take many tries and cost quite a bit of money. But there’s a third way into Google News that, if you succeed, can bring you benefits for years to come. Simply create a news site yourself, and get it accepted into Google News.

Brand journalism is a growing trend. Why not get ahead of the trend and become not make news, but be the media yourself?

If that doesn’t convince you, what about a share of the 6 billion+ clicks set aside for Google news publishers? Each site probably doesn’t get equal exposure. But the possibility of 40,000 to 120,000 extra visitors a month is reason enough to make the attempt if you meet all the other criteria.

The Google News publisher guidelines are strict and sites are often rejected, which makes this a plan for the long term. So run the numbers for your business and see if the return would be worth it.

In the meantime, attempt the other methods. They can help you get into Google’s news database, often quicker than you can get results from search engine optimization of your own site.

Even under the circumstances where the risk and expense may be a bit higher, so are the rewards and profit potential.

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Easy Ways Of Speeding Up Your Website Instantly

Many clients wonder why their website is slow and why it gets slower every couple of months. We often assist clients in determining issues with their website and sometimes even need to convince them that it is not related to their hosting service. It’s like having a great car but a lousy chauffeur. No matter how good the car maybe and how fast it could go, if the chauffeur is not competent, the high-end car is worthless. In the same way, no matter how fast your hosting server is, if you do not have a well coded and well designed website, your website is bound to open with a crawl. This article helps draw the attention of website owners to the various things that can be done to speed up their website to make it more SEO friendly.

Clean Code

The most important thing you need to do to improve your website’s load time is the clean and simple programming. There are some programmers who can obtain special effects on a page with 50 lines of code. There are better programmers who can achieve the same thing in 20 lines of code. This is dependent on the skills and experience of the programmer and the logical thought process. Even Search Engines want to serve up clean and quick content to their website visitors. They don’t want to inflict upon their visitors a slow and cluttered website. The short solution is to Keep It Simple.

Onsite resources

When linking to images or other media that we like from an external website, we often prefer to load the image or music or video by embedding the other persons link in our own page. This is also known as hot-linking. Earlier, some webmasters used to do this to save on their own websites bandwidth usage by causing the image to load from another person’s website and using up their bandwidth.

CDN and Content Caching

A CDN is a content distribution network, which distributes a mirror copy of your website across their global network of servers. When a visitor requests a page from your website, instead of contacting your web hosting server, it contacts the server closest to the visitor, which has a mirror copy of the website. This greatly reduces the time taken to access the page and serves up the content at lightning speed. From time to time, the cache of your website, which is mirrored on the CDN servers is updated. This means that any changes that you make on your website will not be updated across the CDN instantly and your visitors will see a delay in the fresh content. However, you may choose to cache only the static parts of your website which do not change very often, but the dynamic parts of the website can be called from your web hosting server directly.

You can also use page caching techniques to make your pages load faster by creating a temporary storage of the content on the users computer. This may cause a delay in displaying fresh content, but you can tweak the cache to only store the static pages to serve up faster.

Minimize Plugins and Frills

A major cause of your website slowing down is 3rd party plugins. We all want to connect with our audience on social media, but you should avoid using third party plugins for social networking. Some of these plugins pull statistics and display information from the plugin creator’s website, which may lead your website to become slow. While your page loads, the information is constantly requested from the plugin makers website, which causes your page to remain waiting till the data is transferred from there. A slow plugin may cause your visitors to see the page loading indication in their browser and may also cause other parts of your page or other plugins to remain in the queue. This can drastically reduce the speed of your website pages. To avoid this situation, it is best to remove slow plugins and constantly monitor the page load speed accordingly.

Compression

Some compression tools which are inbuilt on your web server allow you to compress each request before sending it to your visitor’s computer. When a visitor requests a webpage from your website, the server will zip up the page content and send the compressed information to the users browser. The visitors browser will then decompress the data and unzip the file for display. This reduces the size of the data being transferred, leading to a reduction in speed and also a reduction in data transfer usage. Compression takes up a bit of processing power on the visitor’s machine and on the server, but the CPU usage is so negligible that it is worth the resources to increase the speed of the website loading.

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10 Innovative Ways To Use Your Autoresponder

1. Collect leads with your autoresponder. You will get
an e-mail digest of everyone’s e-mail addresses who
requests information from your autoresponder.

2. Publish a price list of all the products and services
that you offer. You could also include order forms,
product descriptions, and other sales material.

3. Publish free reports in autoresponder format. The
reports should be related to your business or web site.
Giving away free stuff will quickly increase your traffic.

4. Collect vital customer satisfaction information by
publishing a survey in autoresponder format. This type
of information will help you serve them better.

5. Instead of answering every customer question that’s
e-mailed to you, publish ” Frequently Ask Questions” in
autoresponder format. This will save time and money.

6. You could publish your testimonials or endorsements
in autoresponder format if you don’t have the room in
your ad copy. It’s more effective to include all of them.

7. Provide back issues of your e-zine archives in auto-
responder format. This will give your subscribers and
web site visitors easy access to them.

8. Publish your entire web site in autoresponder format.
Sometimes visitors don’t have enough time read your
entire site. They could print it out and read it offline.

9. You could offer your ebook in autoresponder format.
Your visitors won’t have to download it or have the
software to read it right away.

10. You could publish the terms and conditions to any
business transactions in autoresponder format. This
could include return policies, purchases, refunds etc.

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Is There An Age Limit To Being A Work From Home Entrepreneur?

Some people mistakenly believe that to be a work from home entrepreneur you have to be a young tech savvy individual or an experienced internet business person. But a work from home entrepreneur can be any age!

In the past, home business opportunities consisted of basic data entry work from home jobs or involved spending large amounts of money buying stock, sorting out payment systems and hours travelling around trying to find customers to buy your products or services. But now, the internet has made the process of starting a business from home easier, more cost effective and more rewarding.

Why Start An Online Business From Home?

An online business offers opportunities for everyone, not just those who are young and handy with technology. All you need is an internet connection and a computer. If you can send an email, you can start an online business. You do not need a actual building to sell from, so your financial investment is a lot a smaller than it would be for a conventional bricks-and-mortar business. There are no rent or rates, no employee costs or endless hours going to and from your place of work.

You don’t even need to buy any stock, set up payment systems or worry about product deliveries or distribution. There are legitimate home based business models, such as affiliate marketing, where you can sell other peoples’ products to a global online market of over two billion people 24/7, 365 days per year.

Are You Ready To Be A Work From Home Entrepreneur?

One reason that many people start a business from home is that they lose their regular job as a result of job cuts and redundancies. Many times, middle-age personnel get laid off because businesses can pay less to the younger, less experienced people. Some more mature people who have implemented a work from home business have done it because they experienced age discrimination when it came to keeping or getting work in the offline world. On the internet, you don’t have to prove your viability to generate an income.

Setting up a business from home can provide additional income to those who need to earn more than their offline job provides. Over four million ‘baby boomers’, (somebody who was born between 1946 to 1964) are turning 50 each year and many will not be able to afford to retire. While the conventional job gives them a regular salary, their online business boosts their income to help pay for everyday wants and needs.

Age Is Not A Barrier.

Or maybe you feel that life is too short to be stuck in a job that you do not like or you have just had enough of working for somebody else. There’s a lot of fulfillment in being able to pursue the niche and path you want as a work from home entrepreneur. Many people in the traditional offline workforce today report job dissatisfaction because they’re stuck in a job they don’t like.

The younger generation can also succeed as work from home entrepreneurs for many reasons. Some younger people have more responsibility than their friends and an online work at home job can help them save for college or university. Some even manage their education schedule while still earning money online.

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